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On 19th February, 2012, the first “Run For the Girl Child” marathon was organised in Rohtak city by IIM-R to spread awareness about the burning issue of discrimination faced by the fairer sex in india. It attracted a turnout of the order of 2500 + participants making it a grand success.
A sex ratio of 903/1000 (Haryana) is not just a mere statistic but speaks volumes about odds of survival for girls. Only a few get the care, the nourishment and the education which they truly deserve. India ranks 134 in 2011 among 187 countries in terms of the UNDP Human Development Index (HDI) and Gender Inequality Index (GII).
Swabhav was initiated on 26th Jan 2012, under the purview of which an arrangement was made whereby corporate houses could help in funding the education of daughters of auto drivers/rickshaw pullers by putting up their advertisements.